A claim that Amul owner Anand Seth recently fired 1.38 lakh employees who consumed beef is viral on social media. Several social media shared the post with the same claim. 

A Facebook user named Gyanendra Prakash shared the same post with the same claim texted in Hindi which can be roughly translated as "Owner of Amul Milk, Anand Seth fired 1.38 lakh employees for eating beef. Thanks, Anand Seth Ji".

Several other Facebook users also shared the post with similar claims which you can see here.

The post with a similar claim was also widely tweeted by several Twitter users, which you can see here. 

Fact Check 

In our investigation, we found that all the claims which are made on social medial are misleading people. Amul is the flagship brand of Gujarat Co-operative Milk Marketing Federation Ltd. GCMMF is the Apex organization of the Dairy Cooperatives of Gujarat, popularly known as ‘AMUL’, it is a cooperative society with no owner. If such a decision had been taken by Amul, it would have been in the news, and it would have been discussed everywhere, but we couldn't found a single report related to this. 

We also checked the official website of AMUL  we found that its present chairman is Shamalbhai B Patel, Vice Chairman is Valamjibhai R Humbal. The Managing Director of the cooperative is RS Sodhi. So, there is no one with the name of Anand Seth as the owner of Amul Milk.

BBC and AajTak also reached out to Amul MD RS Sodhi who clarified, “We don’t know how this kind of news is being circulated. We have not fired any of our employees in the last two years because our business is growing. Even if we do terminate someone, it is never based on religious reasons.”

Sodhi also told the outlet that Amul factories employ around 16,000 to 17,000 people. He stated that employees are selected based on merit, and not their socio-religious background.

In conclusion, all the claims which are made and the post which is going viral is fake and misleading people.